For three consecutive years, Florio Design conceived, designed, and implemented the event branding for The James Beard Foundation Awards. This event, often referred to as the Oscars of the food world, attracts a national group of top chefs vying for the coveted JBF award medals. Florio Design created the graphic directions and implemented each unique application for the award evening. From invitations and websites, to event signage, menus, and collateral, ads and animated billboards, the themes changed each year and with a modest budget, challenged our creativity. Proudly, we were able create a memorable brand for this prestigious award show.