The Coalition for Jewish Education was founded essentially as an organization to support their single and overarching annual educational conference. Our participation involved a complete redesign of all conference materials and assisting CAJE's staff to streamline forms and faqs. Since this event was highly anticipated one, Florio Design created a new look and feel for each conference assuring a freshness to the CAJE audience. We designed the initial brand elements and applied them to the essential communications for print and web. Our approach varied from year to year in both format and graphic direction and conceptually aligned with the conference's theme. In addition, we developed marketing materials for the development staff to aid them with fundraising for each event.