THE MUSEUM OF ARTS
Optical Delusions and Small Realities
266 pages, 11.25 x 9.25"
Book design, production, printing and exhibition graphics
This exhibition catalogue is rooted in the idea that seeing is not believing. Florio Design employed a cover with embedded lenticular photography of a benign, seemingly natural image of flowers and grass. When tilted, it reveals the artist's hand placing the materials in the man-made diorama of a man-made field. Each artist is introduced on a short-cut page that, when turned, reveals the "setup" behind the finished work, providing the reader a private view of how the work was constructed and made. The unique design featured 50 short-cut pages, adding to the creative spirit of this volume.